The dangers of running a business without a Facebook marketing strategy

No one could ever doubt that social media in general has become the most important tool for everyone who is involved in any kind of business strategy in modern times. Facebook is the king of the hill in the social media platform wars and they continue to grow larger with each year that passes. Now there are thousands of business owners who are competing with a very strong campaign that makes it possible for them to be competitive in this network.
There are many reasons why you need to make sure that you start to use Facebook and the most important one is that without a Facebook business page, you are putting your business behind thousands of others who are working hard to get noticed at the platform. This is the biggest reason why you should always make sure that you are running an effective campaign on FB.

Another reason is that you will never be able to reach a large audience of potential clients that could easily become your loyal customers. Facebook has more traffic than any other social media platform and this mean that literally millions of people login to it every day. It would be careless for anyone to consider not taking advantage of such potential to gain a larger audience for your product and services.

You need to remember that Facebook is constantly growing and that there are thousands of new products and services being offered in the network every month. This means that the longer you spend outside of Facebook, the further down the competitive list you will go and it will be much harder for you to climb your way to the top. This is especially true if you are part of a niche that is on high demand. Even if your niche is not crowded you should take the time to start building a good fanbase on Facebook. This will give you a head start when your niche starts to get crowded.

You need to learn how to attract people to your page and how to engage them in a way that keeps them coming back. Then finally you need to learn how to turn your audience into paying customers. This will allow you to get the kind of results you need in order for your business to be more successful.

Great tips to get clients from social media

The most useful tool for business owners in modern times is definitely social media. We have seen how much this phenomenon has grown in what is now a decade of existence and it will only continue to grow even more in the coming years. This is the reason why you need to be able to do whatever it takes in order to get the best results possible. I will share some great tactics for you to be able to get more clients on your social media efforts.

Your profile:
The first thing you need to take into consideration is that you have to be able to create a professional profile for people to see. You cannot expect to get the best possible results if you don’t work very hard to provide all the information people need in order to establish some initial trust in your business. Make sure that you create a good cover, a profile pic and that your bio is written properly too.

Get the word out with friends and family:
There is nothing wrong with getting those initial likes from people you know. This is going to give you a much better chance of getting more out of your page and you will be able to start making changes that are going to help you in the long run.

Start engaging your audience:
Once you have a couple of hundred followers you need to start engaging them by asking the questions. Request for their opinion and they will feel important because of this. Never forget how important it is to get your audience to participate and to voice their opinion on any kind of matter.

Give them something useful:
People love to get quality advice for free and if they start to get good information from you, they will be grateful for this. That could easily mean that they will share your publications and they will make sure that others hear about your page. This is a great way to get new likes and potential clients too.

From lead generator to selling platform:
Now you can use Facebook as the perfect marketing network because you can even sell your items by creating an ecommerce page directly at Facebook. This is going to make it very easy for you to start selling without having to spend any money in building your own website and having to purchase all kinds of insurance and certificates.

How much traffic do I get from page 1 in Google?
Everyone is out there looking for ways to reach the top of the ranks because they want to know how much traffic they could really get from being on the first page of Google. There are many determining factors that are going to have an influence in how much traffic you get. Obviously your main goal should always be to get to the first page of results. If you are on the second page you will already be losing over 90% of the traffic that could potentially reach your site.

Once you reach the first page you need to consider the kind of niche that you are involved in. If you are trying to market your site in a very popular niche that is on high demand, you will get some amazing results from being on the first page of the search engine results, but if you have a site that is on the first page with a small niche, you might not get to see that many hits for it.

You should always look for a fairly successful niche if you want to generate a lot of traffic. This is going to allow you to generate more conversions and sell more products and services on your website. In order to have success in the world of internet marketing, you need to make sure that you are able to get plenty of work done. You have to learn everything regarding SEO and this will give you the opportunity to start promoting your site efficiently.

You also need to find out what your competitors are doing and this is going to allow you to know what kind of changes you need to make on your own websites in order to be competitive enough. This will have to be a constant effort because the competition will also be shifting in order to stay ahead of what you are doing. You have to be consistent and you need to be on the constant lookout for the kind of content that is being offered by others. Also remember to always do things right and avoid blackhat techniques that can get your websites banned from Google.

Creating plenty of new content on a daily basis is a very common thing for those who are ranked at the top. You should always remember this if you ever want to be able to reach that level of ranking with your own websites.

Sharon Callix
Award Winning Social Media Consultant, UK, 2014
Platinum Expert Author EzineArticles

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