Marketing on Facebook is fairly easy, but there are several different ways to go about it. The easiest way is by setting up fan pages, so that people can click the “like” button and follow your updates.
It’s important that your fan page has a purpose if you want it to be successful. You must have a specific plan for your pages because people won’t click that button unless they like what they see.
Once you have created a great looking fan page make sure that you regularly post tips, gifts and links to videos on the page to keep people coming back to read and comment often. You can even run contest to encourage participation.
If you are stuck for ideas just login to your Facebook account and do a search for your top keywords and see what others in your market are doing on their fan pages.