A business network is a type of social network whose reason for existing is business activity. So says Wikipedia.
It goes on to describe business networking as ‘a socioeconomic activity by which groups of like-minded business people recognise, create or act upon business opportunities.
All that might sound a little complicated so before we move on let’s explain this a little more.
Peterborough is one of Britain’s fastest growing cities and as more people in the country than ever before are running it goes without saying that our city
Many small business owners are specialists in what they do and do not have any marketing or sales people. They rely on personal recommendation or word of mouth for their business.
One of the main problems is that often they need more of these opportunities than they currently have. And this is where specialist business networking organisations come in.
The common cause for the members of a business networking group will usually be helping each other in business.
If this is you and business networking is one of those unfamiliar areas in which you have yet to dip your toe then Peterborough’s new Inspired Business Club could be just what you need.