Brain Tracy is talking about “The New Model of Selling” and judging form the video it looks like it was shot some time ago, which shows the message is not new. But basically he is saying it’s all about “Relationships”. This is the fundamental key to success in sales. If you manage to build that relationship with a prospect you are more likely to get the ‘sale’. Selling is a skill which can be developed and from experience it’s only enhanced by personal development. Good video… check it out.